Aesthetics, quality, responsible products take center stage
In hardwood flooring this fall, executives such as Roger Farabee, vice president of marketing, Columbia Flooring, believe consumers and retailers are demanding unique visuals in order to enhance the appearance of their homes. "Textured character woods wit

Wood finishes fall into place
As new hardwood flooring products are unveiled in preparation for the fall selling season, so are new finishes. And with new technology in this area soaring to the highest levels ever, mills are realizing the importance of getting the word out to consumer

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